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The CRM

Short answer: CRM in the left menu is INVESTOR PORTAL PRO’s AI-first CRM. It comes with INVESTOR PORTAL PRO — there is nothing extra to buy. You talk to it like a colleague; it does the record-keeping.

CRM in the left menu is INVESTOR PORTAL PRO’s AI-first CRM. It comes with INVESTOR PORTAL PRO — there is nothing extra to buy. You talk to it like a colleague; it does the record-keeping.

Shared data: every LP in INVESTOR PORTAL PRO is added to the CRM book as a Customer the first time you open the CRM, tagged `theia-lp`, with their fund, invested amount and distributions in the notes. INVESTOR PORTAL PRO stays the source of record for investor money; the CRM adds the relationship work.

The CRM follows the portal’s light/dark mode and palette.

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Applies to: firm teams · Section: For admins · Updated 2026-10-14